AI-Powered Wealth Platform

Wealth is not found.
It is built.

AI-Powered Wealth Management for India's HNI Families. Your portfolio, tax strategy, and estate plan — unified and intelligent.

SEBI Registered RIA DPDP Compliant ₹2,400Cr+ AUA

Your wealth deserves better than this

HNI families face compounding complexity — scattered assets, invisible tax leakage, and no coherent legacy plan.

Your wealth is scattered across platforms

Mutual funds in one app, stocks in another, FDs in your bank, and real estate in a spreadsheet. No unified view. No real intelligence.

Tax leakage goes unnoticed every quarter

Without proactive harvesting, you're paying more tax than necessary. Every quarter of inaction compounds the loss silently.

Estate planning is perpetually postponed

Legacy structuring is urgent but rarely actioned. Most HNI families don't have a current will, trust structure, or succession plan.

Our Philosophy
"BYLD is for those of us who believe wealth isn't just money — it's legacy, strategy, and stewardship."
— Rooted in India. Built for the future.

Everything your wealth needs

From daily AI guidance to generational estate planning — one intelligent platform.

AI Intelligence

MIA — Your AI Wealth Advisor

MIA monitors your entire portfolio 24/7, surfaces opportunities you'd otherwise miss, and explains every recommendation in plain language — no jargon, no hidden agendas.

  • Proactive alerts for market-linked opportunities
  • Natural language Q&A on your portfolio
  • Personalised risk profiling and goal tracking
Portfolio Intelligence

Unified Portfolio View

See every rupee across mutual funds, equities, fixed income, real estate, and alternatives — consolidated in real time. Drill into performance, allocation, and risk at any level.

  • Multi-asset consolidated dashboard
  • XIRR and absolute return calculations
  • Peer benchmarking vs. category averages
Tax Optimisation

Automated Tax Harvesting

MIA continuously scans your portfolio for tax-loss harvesting windows, LTCG exemption limits, and section 54 opportunities. Stop paying tax you don't owe.

  • Real-time STCG / LTCG tracking
  • ₹1L LTCG exemption auto-optimisation
  • One-click tax P&L report for CA handoff
Legacy Planning

Estate Planning, Finally Done

From will creation to trust structuring and nominee management — BYLD makes estate planning accessible, actionable, and legally sound. Protect what you've built.

  • Guided will creation with legal review
  • HUF and family trust structuring
  • Centralised nominee management

Trusted by 10,000+ HNI Families

Across 28 cities. Growing 3× year-on-year.

₹2,400Cr+
Assets Under Advisory
Growing
208
Product Screens Designed
Design System
SEBI
Registered Investment Advisor
RIA Registered
11/11
DPDP Act Compliant
Full Compliance

"MIA caught a tax harvesting opportunity I would have completely missed. Saved me ₹1.4L in one quarter. The platform thinks like a private banker."

RK
Rajesh K.
Founder, Mumbai · ₹8Cr AUA

"Finally consolidated everything — PMS, direct stocks, FDs, and our NRI account — in one place. The estate planning module alone is worth the subscription."

PM
Priya M.
Senior Director, Bengaluru · ₹3.5Cr AUA

"As a second-gen family managing inherited wealth, BYLD gave us structure we never had. MIA's explanations are clear, jargon-free, and actionable."

AS
Arjun S.
Family Office, Delhi · ₹22Cr AUA

Meet MIA

Managed Intelligence Advisor. MIA is not a chatbot — she's a proactive financial intelligence layer that learns your goals, monitors your portfolio, and acts before you have to think about it.

  • Personalised to your family Understands your goals, risk appetite, tax slab, and family structure.
  • Proactive, not reactive MIA alerts you before opportunities close or losses compound.
  • Plain language explanations Every recommendation comes with clear reasoning, not just numbers.
  • SEBI-compliant advice All recommendations are regulation-aligned and audit-ready.
Your portfolio has grown 14.2% this year. However, your small-cap allocation at 38% is above your 30% target. I recommend harvesting ₹2.1L to rebalance and lock LTCG exemption before March 31.
Which funds should I sell first?
Sell Nippon Small Cap (₹80K LTCG, held 14 months) and Axis Small Cap (₹1.3L LTCG). Both qualify for zero-tax exemption. I've prepared the order — confirm to execute.

Simple, transparent pricing

No hidden commissions. No trail fees. Just a flat subscription aligned with your goals.

One
304/mo

For individuals beginning their wealth-building journey. AI-guided from day one.

  • MIA AI Advisor (text)
  • Portfolio consolidation (up to 5 accounts)
  • Basic tax P&L reports
  • Goal tracking (up to 3 goals)
  • Mobile + Desktop access
Legacy
4,999/mo

For ultra-HNI families and family offices. Full concierge service with human advisor partnership.

  • Everything in Edge
  • Dedicated human SEBI RIA advisor
  • Will creation + legal review
  • HUF & family trust structuring
  • Monthly concierge review sessions
  • Priority 24/7 support

"Quietly Powerful.
Unapologetically Yours."

Early access is limited. Join 10,000+ HNI families already on the waitlist.

No spam. Unsubscribe anytime. DPDP Act compliant data handling.