Comms · Lifecycle messaging

Trial nudge templates

Three-touch sequence sent to TRIAL users on Days 5, 6 and 7 of the 7-day window. MIA's voice — first person, no brand-speak, no exclamation marks. Locked default per design decision §9.5a 3B.

Channels: Email · SMS · Push Sender: MIA <mia@byldwealth.com> Suppression: WEALTH_PAID, ERASED

Email · 3-touch sequence

MIA voice rules
First person, never "we". MIA is one assistant. No exclamation marks. Calm, never urgent. One ask per email. One CTA, never two. Name a real number. ₹62,400 beats "tax savings". No FOMO. "If now isn't the moment" beats "last chance". Sign as MIA. Never "Team BYLD".

SMS · Push fallback variants

SMS · Day 7 via Gupshup
BYLD: Trial ends tonight 11:59 PM. Your draft IPS & ₹62,400 LTCG flag will lock until you subscribe. Continue: byld.in/edge

160 chars · DLT template ID 11023876

Why SMS, not WhatsApp: WhatsApp Business API requires opt-in we don't have during trial. Transactional SMS via Gupshup uses DLT-registered template. No emoji, no marketing words ("offer", "discount").
Push · Day 7 via Firebase
Push budget: Maximum 1 trial-related push per day, suppressed if email opened in last 4 hours. Deep-link routes into the IPS draft, not the paywall — show value first.