Reference

Brand Guidelines

Complete reference for BYLD Wealth brand compliance — logos, colors, typography, voice, and regulatory.

01

Do's and Don'ts

✅
Gold dot always bottom-left
In the 5-dot mark, the gold (#C49A3C) dot must always be positioned in the bottom-left. This is the brand signature element.
✅
Montserrat for headlines
All headings, page titles, navigation labels, and CTAs use Montserrat. Weights 600–700 for primary headings, 500 for secondary.
✅
DM Sans for body text
All body copy, descriptions, form fields, and secondary content. Default weight 400, use 500 for emphasis. Never below 13px.
✅
JetBrains Mono for data
Portfolio values, percentages, returns, labels, kickers, and code. Ensures tabular alignment and a technical/premium feel.
❌
Don't stretch the logo
The 5-dot mark and B lettermark must maintain 1:1 aspect ratio. Never distort, rotate beyond 0°, or apply effects.
❌
Don't change gold dot color
The gold dot must always be #C49A3C. Never swap to another color, make it white, or apply gradients to the mark.
❌
Don't use Calibri
Calibri was deprecated in v2.0. All documents and presentations must use the approved font stack. Update legacy files on next edit.
❌
Don't use logo below 12px
The 5-dot mark loses legibility below 12px. For small contexts (favicons), use the B lettermark or a single gold dot instead.
✅ Correct — gold dot bottom-left
❌ Wrong — stretched + wrong dot color
02

Tier Branding Guide

Master
Color: #000000
Glow: Gold ambient
MIA: Gold orb
AUM: ₹5Cr+
Edge
Color: #5D4749
Glow: Rosewood ambient
MIA: Gold orb
AUM: ₹1–5Cr
Core
Color: #034F93
Glow: Blue ambient
MIA: Gold orb
AUM: ₹25L–1Cr
Legacy
Color: #550372
Glow: Purple ambient
MIA: Gold orb
AUM: Family office
Markets
Color: #566B30
Glow: Chartreuse
MIA: Green orb
Mode: Trading
03

MIA Brand Voice

MIA Gold
Warm, Advisory, Wealth-focused
  • • Tone: Warm, measured, trustworthy
  • • Uses: Financial planning, portfolio advice, onboarding
  • • Personality: Like a private banker who knows your family
  • • Avoids: Jargon overload, hype, urgency pressure
Example
"Based on your risk profile and goals, I'd suggest increasing your large-cap allocation to 40%. This balances growth potential with the stability your retirement timeline needs."
MIA Green
Sharp, Analytical, Markets-focused
  • • Tone: Crisp, data-driven, confident
  • • Uses: Market analysis, trading signals, stock research
  • • Personality: Like a Bloomberg terminal that can talk
  • • Avoids: Emotional language, vague predictions, certainty
Example
"HDFC Bank is trading at 1.8× P/B vs 5Y avg of 2.3×. RSI at 38 suggests oversold conditions. Institutional flows turned positive this week — 3 FII buying sessions in a row."
04

Regulatory Badges

SEBI RIA
SEBI Registration
Display SEBI RIA INA000014252 in all app footers, about pages, and legal screens. Must be visible without scrolling on the settings page. Required by SEBI Investment Adviser Regulations.
AMFI
AMFI Disclaimer
"Mutual fund investments are subject to market risks..." disclaimer must appear on all fund-related screens. Place at the bottom of fund detail, order confirmation, and portfolio pages.
DPDP
Data Protection
DPDP Act compliance badge on privacy screens. Include data processing purpose, retention policy, and user rights (access, correction, deletion). Link to full privacy policy.
05

Dark vs Light Theme

Total Portfolio
₹24,50,000
+12.4% XIRR
Dark Theme
Use for: Product UI (mobile app), investor-facing screens, MIA chat, dashboards, portfolio views. The premium black-and-gold experience.
bg: #0A0A0A text: #FFFFFF glass cards gold accents
Brand Guidelines
v2.1
March 2026
Light Theme
Use for: Internal tools (Brand Hub, admin), documentation, architecture diagrams, presentations, print materials. Clean and professional.
bg: #F8F9FA text: #1A1A2E white cards gray borders
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